JS Hotels has actively sponsored the Can Picafort Cycling Club since 2005. The hotel chain’s logo is included on the official team-kit and some of its workers are members of the club, which has 65 members and has been operating for eight years.
Its activities are focused on road cycling, with group outings on Sundays, varying the routes based on specific types of training. Members also participate in popular races such as “A Winter in Mallorca”, “Es Pla”, “Challenge de Tardor”, “European Masters Championships”, etc. JS Hotels interest in sponsoring sports, and in this case cycling, came about from this collaboration.
It is well known that cycling is one of the most popular sports in Mallorca, where there are more cyclists and more clubs, which may be due to the weather and the infinite number of cycling routes. Many professional teams choose the island of Mallorca for their pre-season training.
The number of participants in this sport increases year after year. For this reason, JS Hotels affirms its commitment to cycling in 2012 with the inauguration of the Cycling Centre in the JS AlcudiMar Hotel. The experience gained from the collaboration with the Can Picafort Cycling Club for so many years means the hotel has a first-hand understanding of the world of cycling and cyclists’ requirements, which has led to the creation of the Cycling Centre at the JS AlcudiMar, with the most modern facilities and the best services to meet the needs of the most demanding cyclists.